I’ve supported the ongoing marketing of 5+ senior living communities, managing their digital presence, content, and campaigns over time.

This includes producing 100+ marketing assets and campaigns, from event promotions to social media and collateral, all focused on improving visibility, building trust with families, and supporting occupancy growth through consistent outreach.

In addition to execution, I worked closely with Executive Directors and Marketing Directors across each community, aligning marketing efforts with on-the-ground operations and occupancy goals. This involved regular coordination, strategy discussions, and adapting campaigns based on each community’s needs.

I also handled vendor coordination and ordering of marketing materials, ensuring each location had the right assets for tours, events, and outreach. Alongside this, I supported competitive analysis and market research, helping refine messaging and positioning based on local market dynamics.

Worked as a Social Media Manager and Graphic Designer under an agency, supporting multiple physiotherapy and chiropractic clinics across the US, Canada, and Malaysia.

I managed content creation and social media execution across different clinics, producing 100+ patient-focused content assets designed to educate, build trust, and improve patient engagement.

Through structured content strategies and consistent posting, I helped increase engagement by 20%+ and patient inquiries by 30%+, focusing on clear messaging, treatment awareness, and patient-friendly communication.

My role also involved adapting content across different markets and audiences, ensuring each clinic’s branding, tone, and messaging aligned with their target patients while maintaining consistency in quality and performance.

I work closely with a dental practice owner to support patient acquisition, brand positioning, and overall marketing strategy, combining content creation with structured growth initiatives.

My role includes developing patient-focused content and campaigns designed to simplify treatments, build trust, and improve communication across social media and digital platforms. I’ve produced 100+ educational and conversion-driven content assets, helping strengthen the clinic’s online presence and visibility.

Beyond content, I support marketing systems and growth strategies, including patient reactivation efforts, review generation campaigns, referral initiatives, and new patient acquisition strategies. This involves aligning messaging with patient needs while ensuring consistency across all touchpoints.

Working directly with leadership has allowed me to contribute not just to execution, but also to strategic planning, focusing on increasing inquiries, improving patient experience, and building a strong, trusted brand in a competitive market.

I’ve worked with a range of aesthetic and wellness brands through short-term and project-based collaborations, supporting content creation, branding, and campaign execution.

My work focuses on creating content that balances education with premium visual appeal, helping brands communicate treatments, benefits, and client experience in a way that feels clear, aspirational, and trustworthy. Across projects, I’ve produced 100+ high-quality visual and educational content assets, tailored to each brand’s identity and audience.

I’ve also contributed to ongoing wellness-focused content and creative direction, developing AI-assisted content, visual storytelling, and digital media assets aligned with mindfulness, personal growth, and audience engagement.

With a strong personal interest in skincare, aesthetics, and wellness, I bring a natural understanding of the audience, trends, and expectations within this space, allowing me to create content that aligns with both performance and high-end brand positioning.