Healthcare & wellness work, in focus.
Selected healthcare, senior living, and wellness projects. A closer look at the websites, content, and marketing support behind the work, with dated reporting you can explore.
Brands I’ve worked with
From healthcare providers to global brands across multiple industries.
Dental · United States · 2025–2026
Malla Dental Group
2025–2026 project highlights: connecting campaign creative, the landing page, and the patient inquiry journey.
I support the practice across membership marketing, patient-facing creative, campaign planning, reporting, and landing-page and booking-flow improvements with the clinic and website team.
Explore my contribution
- Helped with the Malla Dental landing page and coordinated clearer booking options, calls to action, and inquiry handoffs.
- Created branded membership materials that explain the offer and how to take the next step.
- Connected social content, campaign assets, team approvals, and reporting in a practical delivery process.
My role: Marketing and creative support, including landing-page collaboration. Website implementation and clinical approvals are shared with the relevant teams.
Comparable reporting periods. Page views are not inquiries or move-ins.
Memory care · United States
Murray Highland
Community storytelling supported by organized referral outreach.
Alongside social content and marketing coordination, I developed a sourced referral database and shared tracking structure to help the team organize relationships and follow-ups.
Project details & reporting source
The database covered elder-law attorneys, fiduciaries, and senior-living communities around Beaverton and nearby areas. It included sources, priorities, ownership, and follow-up fields. These counts describe the research deliverable, not acquired referral partners.
Analytics: Metricool recorded Facebook page views, January–September in both 2025 and 2026; retrieved October 26, 2026. Account activity has multiple influences and does not establish a single cause. Referral workbook completed October 1, 2026.
Assisted livingMurray Highland
Memory careLa Posada
Assisted living & memory careMill View Bend
Memory care
Senior living · United States
Brighton Care communities
Hands-on marketing support across community websites, creative materials, and local events.
I create and refresh marketing materials, coordinate with Marketing Directors on events, and support the communities’ digital presence. My website work includes creating and revamping Mill View Bend’s website, alongside reviews of four community websites.
Explore my contribution
- Created and revamped Mill View Bend’s website to support a clearer online presentation.
- Provided branded marketing materials for community communications and campaigns.
- Coordinated with Marketing Directors on events and the materials needed to support them.
- Reviewed four community websites for content, SEO, inquiry paths, and mobile usability, with actionable recommendations for each.
My role: Website development, creative production, marketing coordination, and website review in collaboration with community teams and Marketing Directors.
More than double the Facebook audience, measured at the same point in each year.
Wellness education · United States
Back to the Present
Bringing a meaningful message from social content to a dedicated book page.
I developed the responsive landing page for What Are We Trying to Preserve?, connected it to a homepage book section and signup, and supported the wider content and launch preparation.
Project details & reporting source
- Structured the book introduction, themes, author section, approved cover, and email signup.
- Added the homepage book feature and checked the mobile layout and signup route.
- Supported social content, reporting, launch planning, and email draft preparation.
Analytics: Metricool Facebook follower totals as of October 25 in each year: 129 in 2025 and 300 in 2026. Retrieved October 26, 2026. Audience growth is not a book-sales or revenue measure.
Healthcare depth. Wider creative experience.
Assisted living & memory care
La Posada
Social copy centered on dignity, independence, belonging, and family decision-making, paired with a clear invitation to learn more or arrange a tour.
Sample copy from the project.
Explore my contribution
I refined community messaging into approachable captions, kept the local contact details consistent, and connected each post to a useful next step. The emphasis was on helping families understand the community without making unsupported care promises.
Healthcare · Agency experience
Kim’s Chiropractic & Coronation Physiotherapy
Agency-based social media work for chiropractic and physiotherapy practices, extending my healthcare experience beyond dental and senior living.
How this shapes my work
My clinic-agency background includes social strategy and platform management across Facebook, Instagram, Google Business Profile, and YouTube. It strengthened my understanding of how service-based healthcare brands communicate with prospective patients.
Team leadership · Previous role
Abra Kadabra Environmental Services
As Social Media Marketing Manager for Abra Kadabra Environmental Services, I oversaw the company’s digital marketing, recruited creatives, and led the team. I also supported the owner’s separate podcast, Homegrown Hustle.
Leadership beyond individual deliverables
This role helped shape how I lead: translating goals into creative direction, coordinating people and production, and keeping the owner and external partners aligned. My responsibilities combined hands-on execution with team management.
Previous role: Social Media Marketing Manager, November 2023–July 2024, as listed in my résumé. Team-building and podcast scope reflect my own project account.
Websites · Design · Social media
Barrister Global Services Network, Inc.
A multidisciplinary role bringing website development, graphic design, and social media management together across a client portfolio.
Explore my contribution
I supported website work and social platforms, produced branded creative, and balanced delivery across multiple accounts. This experience strengthened my ability to move between strategy, design, and practical implementation.
Résumé scope: May 2023–August 2024. Website and page counts are self-reported delivery scope, not independently audited performance results.
Creative strategy · Through Northstar Digital
House of Renaissance
Creative strategy for Meta ads through Northstar Digital, bringing campaign thinking into the development of advertising creative.
My role in the project
I worked as a creative strategist on House of Renaissance’s Meta advertising through Northstar Digital. This sits alongside my broader agency work translating briefs into branded graphics and campaign assets.
Need this kind of support for your brand?
Let’s talk about your projectSelected project work, past roles, and dated reporting snapshots. Contributions and team roles are described per project. Results vary by audience, scope, and period.
Success Stories
From startups to multi-location brands, delivering scalable and measurable growth.
Healthcare Growth & Brand Authority
Senior Living Communities, USA
Challenge
Inconsistent branding, outdated websites, and low digital trust across multiple communities.
Solution
Full digital overhaul including website rebuild, brand standardization, and platform optimization across Google and Yelp.
Results
287%
Increase in Engagement
35%
Increase in Inquiries
5+
Communities Standardized
LinkedIn Growth & Market Expansion
Agritech Company, Africa & Middle East
Challenge
Low engagement and difficulty communicating complex agricultural solutions to farmers and investors.
Solution
Content system focused on education, localized messaging, and SEO-driven long-form content.
Results
300%
Engagement Growth
4x
Increase in Inquiries
250+
Farmer Inquiries in 30 Days
Investor Content & Funnel Strategy
Real Estate Investment Brand
Challenge
Low clarity in messaging and weak investor engagement pipeline.
Solution
Developed full-funnel content strategy including social media, long-form articles, and email nurturing sequences.
Results
50+
Content Assets Produced
7-Part
Email Funnel Built
3x
Increase in Engagement
Organic Social Media Growth
Multi-Brand Portfolio
Challenge
Multiple brands struggling to grow without relying on paid ads.
Solution
Data-driven content strategy using reels, carousels, and storytelling based engagement.
Results
45%
Increase in Organic Engagement
100+
High-Performing Assets
30%
Higher Email Open Rates
E-Commerce Optimization & Content
Product-Based Brand, Australia
Challenge
Low product visibility and inconsistent branding across platforms.
Solution
Optimized product listings, improved visuals, and implemented email marketing campaigns.
Results
30+
Product Optimized
50+
Visual Assets Created
1000+
Orders Managed Monthly
Agency-Level Scaling & Execution
Multi-Client Portfolio
Challenge
Managing multiple brands while maintaining quality and performance.
Solution
Built scalable content systems and handled strategy, design, and execution across all accounts.
Results
15+
Product Optimized
40%
Increase in Click-Through Rates
95%
Client Satisfaction Rate